Intelligent Merchandising

Intelligent Merchandising

The best AI in Retail Industry strategy is one that works intelligently to get the right products in front of shoppers, at the right time. To do that, retailers need a single system that centralizes data from all sources, automatically takes into account past/present/future merchandising decisions and tracks their impact in real-time.

With intelligent merchandising, product displays automatically adapt to shoppers’ unique journeys. For example, if an item isn’t selling well, it can be replaced with a similar product that’s more popular. Alternatively, if a product is a key part of a customer’s outfit or look, it can be paired with other products to create cross-selling and upselling opportunities.

From Data to Dollars: Unleashing the Potential of Intelligent Merchandising

Intelligent merchandising also helps maintain optimal inventory levels by accurately forecasting and replenishing stock based on actual demand. This eliminates out-of-stock products and excess inventory while allowing stores to optimize for sales.

Smart merchandising gives retailers deeper insights into consumer behavior to deliver a more personalized shopping experience and increase customer loyalty. This can be achieved through dynamic collections on the homepage, search, and navigation. For instance, a visual product preview on the homepage and optimized filter options allow shoppers to see what they’re looking for and help them convert quickly. Similarly, category pages can showcase new arrivals and products on sale alongside a personalized product recommendation that aligns with their interests and preferences. Ultimately, intelligent merchandising is about delivering an effortless shopping experience that meets the expectations of today’s customers.